How it works

• Answer one questionnaire. Tell us about your product, audience, and budget in 5 minutes.
• Get a custom marketing mix. We recommend which channels work best—social, paid ads, email, SEO, referrals, events, and more—and why.
• Turn it into a plan. Auto-scheduled tasks with dependencies, lead times, and outsourcing flags so you know what to do and when.
• Generate materials instantly. AI-powered copy, email drafts, ad variants, creative briefs, and image prompts—ready to refine and ship.
• Grow your audience. Embeddable signup widgets that work across your site and campaigns.
• Track what works. See cost and ROI per channel, benchmarked anonymously against similar products in your space.

Built for makers and teams

Whether you're a solo founder launching a first product or a team managing a product line, MarketOtter scales with you. Coordinate related products—a game and its DLCs, a book series, a software suite—so their marketing plans work together instead of against each other.

Stop guessing. Stop drowning in spreadsheets. Focus on what you make best.

What you get

• A strategy that fits your budget. No "buy everything" advice—we prioritize channels based on your constraints.
• Materials you can actually use. Not templates. Draft copy, emails, ads, briefs, and prompts tailored to your product and audience.
• A realistic timeline. Task dependencies and lead times so you ship on schedule, not panic.
• Real data on what moves. Track spend and ROI per avenue. See how you compare to anonymized peers.
• One place to work. Strategy, planning, creation, and measurement—no tool-juggling.

For teams and companies

Invite your team to MarketOtter. Assign roles, share plans, and coordinate products so each launch or campaign builds on the last. See anonymized benchmarks from similar companies—not just your own gut feeling.

Simple pricing for every stage

• Starter. One product, core strategy and planning tools—perfect for solo makers and first-time launches.
• Pro. Up to five products, AI material generation, ROI tracking, and benchmarking—for growing makers and small teams.
• Team. Unlimited products, team roles and collaboration, multi-product coordination, and priority support—for companies scaling their portfolio.

Trusted by makers and teams

• "MarketOtter saved us months of guessing." We built three products at once and had no idea where to focus. Their questionnaire and channel recommendations cut through the noise, and the auto-scheduled plan kept us on track. — Elena, indie game developer
• "Finally, marketing that doesn't require a second job." Between product updates and customer support, I had no time for strategy. MarketOtter did the thinking, generated the copy, and I shipped my newsletter signup in a day. — Marcus, SaaS founder